Unusual spend detection
Surface account or campaign cost that breaks materially from its recent pattern.
Spend oversight between reviews
Google Ads Budget Alerts for unusual spend movement.
AdCortex monitors enabled accounts nightly, surfaces material cost changes in prioritized digests, and gives you a budget pacing view to understand whether monthly spend is running ahead or behind plan.
From signal to context
Catch the spend change, then understand the budget risk.
Budget oversight works best when detection and pacing are connected: one highlights unusual movement, while the other shows where projected month-end spend sits against your target.
Prioritized email digests
Receive actionable findings after the nightly review instead of checking every account manually.
Budget pacing
Compare month-to-date spend and projected month-end spend with a saved monthly target.
Campaign detail
Move from the account-level budget picture into the campaigns contributing to the result.
A clearer budget workflow
Review pacing before deciding what to change.
AdCortex separates the signal from the action. Use monitoring and pacing to investigate first, then choose whether a campaign budget adjustment is appropriate.
Set the monthly target
Save the account budget you want the pacing report to use for the selected month.
Compare pace with plan
Review month-to-date spend, current run rate, and the projected month-end total.
Investigate the drivers
See which campaigns and daily spend changes explain the projected over- or under-delivery.
Make a reviewed decision
Use the evidence to decide whether to hold, redistribute, or adjust campaign budgets.
Common questions
How Google Ads budget alerts work in AdCortex.
Are the budget alerts real-time?
No. AdCortex evaluates fresh Google Ads data nightly and sends a digest the following morning when findings warrant attention.
Can I set a monthly budget target?
Yes. The Budget Pacing report compares month-to-date spend and projected month-end spend with the monthly account target you save.
What triggers a budget-related alert?
The monitoring system looks for statistically unusual or materially changed spend behavior. It does not claim that every fixed budget threshold crossing produces an immediate notification.
Can agencies review multiple accounts?
Yes. Monitoring is configured per enabled account, and Portfolio Health helps MCC teams see which client accounts have active findings.
Stay ahead of spend changes
Give every budget review a clearer starting point.
Use free budget pacing for planning, then enable Pro where nightly monitoring and prioritized alerts matter.