How quickly will I be notified when a Google Ads problem occurs?

Anomaly detection runs every night after Google Ads finalizes the previous day's data. If an anomaly is detected, a digest email is delivered to you the following morning — typically within 12–16 hours of the issue occurring. For agencies, each client account generates its own digest so you're never sifting through a combined report.

Anomaly Detection & Alerts

AI Anomaly Detection for Google Ads —
Know Before It Costs You

A 3-layer AI engine scans your Google Ads accounts every night. When something breaks — a CPC spike, ROAS collapse, or conversion drop — you get a plain-English email the next morning.

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How detection works

Statistical Analysis

Each metric is compared against its historical baseline. Deviations beyond the expected range trigger a flag for deeper review.

Threshold Rules

Absolute and relative change rules catch anomalies that statistical baselines can miss — like a CPC doubling overnight on a new campaign with no history.

AI Judgment

Flagged anomalies are reviewed by an AI model that filters noise, adds context, and writes a plain-English summary of what happened and what to check.

Metrics monitored nightly

Cost Impressions Clicks CTR CPC Conversions Conversion Rate CPA ROAS Impression Share Search Lost IS

What's included

3-Layer Detection Engine

Statistical deviation, threshold rules, and AI judgment work together to surface only real anomalies — not every small fluctuation your account naturally makes.

Nightly Automated Scans

Detection runs automatically every night after Google Ads finalizes the previous day's data. No setup required — just enable Pro and it starts running.

Daily Digest Email

One clear email per account per day listing detected anomalies, the metrics affected, the magnitude of change, and plain-English context on what to investigate.

Per-Account Configuration

Enable or disable anomaly detection independently for each client account. Each account gets its own detection settings, digest recipient list, and history.

Anomaly History & Audit Trail

Browse every anomaly ever flagged — when it was detected, what the AI said, and when it resolved. Never re-investigate the same spike twice.

Portfolio Health Dashboard

Cross-account severity grid for agencies. See every client account and its active anomaly status at a glance — no clicking through each account one by one.

Getting started

Upgrade to Pro

Anomaly detection is part of Pro, from $25 per account per month. All reports and dashboards remain free — Pro adds the AI layer on top of the accounts you choose.

Nightly scans start automatically

No configuration required. Detection begins running the night after you activate Pro. Configure the digest email recipient per account in settings if needed.

Receive your morning digest

When anomalies are detected, a digest email arrives the next morning. On quiet days, no email is sent. Check the Anomaly History page any time to review the full log.

Frequently asked questions

How does Google Ads anomaly detection work in AdCortex?

AdCortex uses a 3-layer detection engine. Layer 1 applies statistical analysis to identify metrics that deviate significantly from their historical baseline. Layer 2 checks threshold rules that catch changes statistical baselines can miss. Layer 3 sends flagged anomalies to an AI model that filters noise, adds context, and writes a plain-English summary. The result is a daily digest containing only real, actionable issues.

What Google Ads metrics does anomaly detection monitor?

AdCortex monitors all core campaign metrics nightly: cost, impressions, clicks, CTR, CPC, conversions, conversion rate, CPA, ROAS, impression share, and search lost impression share. Detection runs at both the account and campaign level so you can pinpoint exactly which campaign triggered the anomaly.

How quickly will I be notified when a problem occurs?

Anomaly detection runs every night after Google Ads finalizes the previous day's data. If an anomaly is detected, a digest email is delivered the following morning — typically within 12–16 hours of the issue occurring. For agencies, each client account generates its own digest so you're never sifting through a combined report.

Is Google Ads anomaly detection free?

Anomaly detection is part of Pro, from $25 per account per month — you only pay for the accounts where Pro is enabled. Pro also includes daily digest emails, AI negative keyword suggestions, AI headline creator, AI ad group creator, automated weekly email reports, portfolio health dashboard, and anomaly history audit trail. All standard reports and dashboards remain free for every connected account.

Stop finding out about problems days later

Let AI watch your Google Ads accounts every night. Get the digest. Fix it in the morning. Pro starts at $25 per account per month — all reports stay free.