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Google Ads Reporting & Insights

Reporting that makes the next move clear.

Bring weekly account health, trends, pacing, search signals, targeting, creative, and conversion data into one reporting experience built around decisions—not exports.

Every core reporting capability is free.

Reporting that answers questions

Start with the question your account needs answered.

AdCortex organizes reporting around the decisions teams make every week—not around a pile of CSV exports.

What changed?

See a focused account pulse, then follow the trend behind performance, cost, conversions, CPA, and ROAS.

  • Weekly Overview
  • Trend Analysis
  • Conversion Trends
How the weekly report compares periods

What should we do next?

Use practical reporting views to find efficiency gaps, pacing risks, overlap, account-health issues, and optimization opportunities.

  • Budget Pacing
  • Quality Score
  • Account Hygiene
Budget pacing and the staged correction

The reporting collection

One workspace, a deeper view from every angle.

Use the report that fits the question in front of you, then move smoothly into the supporting evidence behind it.

Search & Quality

See the keyword and query behavior that can turn a healthy-looking account into a missed opportunity.

  • Search Term Intelligence
  • Keyword Intelligence
  • Quality Score
  • Cannibalization

Targeting & Creative

Break down results by the audiences, locations, timing, headlines, and conversion behavior behind them.

  • Geo Distribution
  • Dayparting & Audiences
  • Ad Headlines
  • Conversion Trends
Responsive search ad headline performance

Performance Max

Get a more usable view of the PMax signals that are usually spread across campaign views.

  • Channel Allocation
  • Placements
  • Search Terms
  • Asset Groups
The Performance Max pillar

Built for the whole workflow

See the story, then follow the evidence.

Reporting is the starting point. From there, AdCortex gives your team the focused views needed to understand the signal and make a stronger next decision — and for an agency, one workspace per MCC with every client account inside it (MCC reporting).

See every capability

Common questions

Google Ads reporting, answered.

Is Google Ads reporting in AdCortex free?

Yes. Every report and dashboard is free for every account under a connected MCC, with no expiration and no card. Pro adds monitoring, digests, and the optimization tools per account. See the reporting tool guide for the full inventory.

How does the weekly report compare periods?

By calendar period: grouping by week compares the week containing the range end with the prior week; month and quarter work the same way, and partial periods are tinted and labelled. Details in weekly overview and trends.

Can AdCortex project my Google Ads spend for the month?

Yes. Budget Pacing shows month-to-date spend, the daily run rate, and a projection against the monthly target you set per account, with a staged correction. See budget pacing.

Does AdCortex report by location, time of day, and audience?

Yes: a ZIP-level geo map, a day × hour dayparting grid with staged schedule exclusions, and audience and demographic tables. See targeting reports.

Can I report on every client account in my MCC?

Yes. Connect the MCC once; every client account is reportable, with a portfolio strip across accounts and per-customer email reports. See MCC reporting.

Reporting is free

Start with a clearer view of every Google Ads account.

Connect your account, run the reports that matter, and add the continuous-monitoring layer when you need it.