Performance Max Reporting
Google Ads Doesn't Show You
Channel allocation, placements, search terms, asset group analysis, and landing page performance — the PMax data Google buries, surfaced in one free dashboard.
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Report breakdown
Channel Allocation Report
See how PMax delivery splits across Search, Shopping, Display, YouTube, Gmail, and Maps — a per-campaign channel mix derived from the network, product-data, and video segments Google reports, tracked over time so drift is visible. Where does Performance Max spend? →
Placement Report
Every website, app, and YouTube channel that carried impressions — Google exposes impressions only at PMax placement level — for brand-safety review. Exclusions are account-level and set in Google Ads. Reading the placement list →
Search Terms Report
Surface the queries triggering your PMax campaigns, attributed per campaign, and stage campaign-level negative keywords straight from the report — one row per campaign the term served in. PMax search terms and negatives →
Asset Group Performance
Compare conversions, cost, and value across every asset group and open the assets inside each. Identify what's pulling weight and which groups to restructure. Asset group performance, and what Google withholds →
Landing Page Performance
See which landing pages PMax is routing traffic to, whether final URL expansion put them there, and stage URL exclusions or turn expansion off from the report. Final URL expansion, audited →
PMax Overview Dashboard
All key PMax metrics in one view: spend, impressions, conversions, and ROAS by campaign, with editable daily budgets and recommendations that stage to Checkout. The suite and its controls →
How it works
Connect your Google Ads account
OAuth login takes under two minutes. No passwords are stored, and nothing changes in your account until a person approves it in Checkout.
Navigate to Performance Max reports
All six PMax reports are available in the Analysis menu under Performance Max. Select your campaign, choose a date range, and the data loads instantly.
Filter, analyze, and export
Filter by campaign or asset group, adjust the date range, and download any table as CSV. Use the data to make exclusions, restructure asset groups, and reallocate budget.
Frequently asked questions
Why can't I see my Performance Max data in Google Ads?
Google Ads intentionally limits visibility into PMax campaign internals — channel allocation, individual placements, and search terms are either hidden or buried behind multiple reports. AdCortex pulls this data directly from the Google Ads API and surfaces it in dedicated reports so you can see exactly where your budget is going.
What does the Performance Max channel allocation report show?
Google does not report a channel split for Performance Max directly. AdCortex derives a per-campaign mix from the network, product-data, and video segments Google does report and tracks it over time, so a shift from Search toward Display is visible before the CPA change that follows it. It is a direction-and-drift view, not penny accounting. How the mix is derived →
Can I see which placements my Performance Max ads appeared on?
Yes. The PMax placement report lists every website, app, and YouTube channel that carried impressions. Google exposes impressions only at PMax placement level — no cost or conversions — so it is a brand-safety list rather than a performance ranking. Exclusions are account-level and are set in Google Ads; there is no per-campaign placement exclusion for PMax.
Are Performance Max reports free?
Yes. All six PMax reports — overview, channel allocation, placements, search terms, asset groups, and landing pages — are free forever, no credit card required. The Pro plan adds AI anomaly detection across your PMax campaigns as part of the nightly scan.
See what your PMax campaigns are really doing
Connect your Google Ads account and get the Performance Max visibility Google doesn't give you — free, forever.
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